Together with Australian Education Union, we turned the campaign for fully funded public schools into a national conversation, using powerful imagery, bold activations and the real stories of teachers and students to make the issue impossible to ignore.

 

From refreshing the AEU’s visual library with a dedicated school photoshoot to creating thousands of miniature schoolhouses, a giant storybook and a post box containing 70,000 postcards to the Prime Minister, we developed campaign moments that brought the scale and impact of underfunding to life.

 

We took the campaign across the country, coordinating activations, roundtables and press conferences in capital cities, while managing an always-on press office spanning media releases, interviews, live crosses and reactive opportunities. When state education ministers joined the AEU in Canberra, we quickly pivoted the media strategy to capitalise on the unprecedented show of solidarity.

 

The campaign generated more than 3,800 pieces of coverage and a combined potential reach of more than 150 million people, including national broadcast, print, radio and online coverage, helping keep public school funding firmly on the national agenda